Business Development Opportunities | January 2016

Marketing on a Shoestring |  SCORE Live Webinar

January 14, 2016

USA TODAY columnist Steve Strauss shares a dozen ways to grow your business – without breaking the bank! Everything from new digital options like pay-per-click and content marketing to some old-school ideas like contests and co-op advertising and will be covered.

This seminar is designed for those thinking about starting a new business or those who are in the early stages of business planning or operations. Register here!

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month-there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.

Your brand is a promise-the promise of the experience you commit to deliver to your customers. A strong brand helps differentiate you from the competition, create an emotional connection with your target market and build long-lasting relationships with your customers. But sometimes, a business needs rebranding. Read this guide by Vistaprint to learn 4 steps to effectively rebrand your business. You’ll also follow a small business case study that demonstrates how to successfully apply these strategies.